Marketing Research & Business Analytics

Focus Track - Marketing Research & Business Analytics logo

The MS focus in Marketing and Business recommends that the students take core courses STA 521 (Predictive Modeling), STA610 (Multilevel and Hierarchical Modeling), and STA 561 (Probabilistic Machine Learning) that expose them to the basic statistical methods relevant to these areas. Students on this track are advised to then choose elective courses related to the modeling and forecasting area including STA 640 (Causal Inference), STA 642 (Time Series and Dynamic Modeling), and STA 841 (Methods and Models for Categorical Data).

Other applied courses that expose students to the real world data include STA 470 (Statistical Consulting) which students can take (but will not receive any credit). Further, the students in this track may consider adding least one and possibly two electives in other programs and departments in consultation with their advisor. These may include relevant courses across various departments offered in the Fuqua School of Business, e.g., MARKETING 796E (Market Intelligence) or DECISION 611C (Decision Modeling) or in the Department of Economics, e.g., ECON 608D (Introduction to Econometrics). 

Selected Past Employers:
  • Carnival Cruiseline
  • Merkle
  • ComScore
  • Neustar
  • Panton, Inc.