The MS focus in Marketing Research & Business Analytics recommends that the students take core courses STA 521L (Predictive Modeling), STA 610L (Multilevel and Hierarchical Modeling), and STA 561D (Probabilistic Machine Learning) that expose them to the basic statistical methods relevant to these areas. Students on this track are advised to then choose elective courses related to the modeling and forecasting area including STA 640 (Causal Inference), STA 642 (Time Series and Dynamic Modeling), and STA 841 (Methods and Models for Categorical Data).
Other applied courses that expose students to the real world data include STA 470S (Statistical Consulting) which students can take (but will not receive any credit). Further, the students in this track may consider adding at least one and possibly two electives in other programs and departments in consultation with their advisor. These may include relevant courses across various departments offered in the Fuqua School of Business, e.g., MARKETING 796E (Market Intelligence) or DECISION 611C (Decision Modeling) or in the Department of Economics, e.g., ECON 608D (Introduction to Econometrics).
Selected Past Employers:
- Carnival Cruiseline
- Merkle
- ComScore
- Neustar
- Panton, Inc.
- In4mation insights