Sudipta Dasmohapatra

Sudipta Dasmohapatra

Lecturer, Senior of Statistical Science

External address: 
107 Old Chemistry Bldg, Durham, NC 27708
Internal office address: 
214 Old Chemistry, Box 90251, Durham, NC 27708
(919) 684-4263


Dr. Sudipta Dasmohapatra is the Director of the Masters in Statistical Science in the Department of Statistical Science at Duke University. She also works as an adjunct associate professor in Marketing at the Fuqua School of Business, Duke University. Dr. Dasmohapatra serves as the Associate Director of Diversity at the Statistics and Mathematical Sciences Institute (SAMSI), a national NSF funded institute promoting math, statistics and affiliated fields. She has over 10 years experience consulting in analytics and data science and currently serves in the advisory boards of a strategic analytics start-up firm "Vertaeon, Inc." based in Atlanta and "Kloutics, Inc." based in Pune, India.

She joined Duke in September 2017 prior to which she was an Associate Professor in Marketing Analytics at the Institute for Advanced Analytics at NC State University. She joined the nation's first Masters in Advanced Analytics program at NC State in 2008 and has been instrumental in the development of the Marketing and Customer Analytics curriculum. She has worked with numerous industry partners, government and non-profit organizations on a variety of business analytics projects. She has advised over 300 graduate students and presented at many international and national conferences. Dr. Dasmohapatra's interests span all areas in customer and marketing analytics specifically on quantitative data analysis: data management (cleaning, missing values, dimension reduction), unsupervised modeling (clustering for segmentation and positioning, PCA, PCR, etc.), predictive modeling (linear and non-linear models), design of experiments (for direct marketing, A/B and multivariable testing), web and digital analytics (campaign analytics, recommendation systems, etc.). Dr. Dasmohapatra is also trained in qualitative analysis (including multiattribute qualitative modeling, running surveys and focus groups and in-depth interview techniques). 

Education & Training

  • Ph.D., Pennsylvania State University 2005

Radics, RI, Dasmohapatra, S, and Kelley, SS. "Public perception of bioenergy in North Carolina and Tennessee." Energy, Sustainability and Society 6.1 (December 2016). Full Text

Radics, RI, Dasmohapatra, S, and Kelley, S. "Systematic Review of Bioenergy Perception Studies." BioResources 10.4 (August 5, 2015). Full Text

Strayhorn, T, Dasmohapatra, S, Tilotta, D, and Mitchell, P. "Effectiveness of educational tools for hurricane resilience in homes." Disaster Prevention and Management: An International Journal 21.4 (August 24, 2012): 433-444. Full Text

Csilla Bencze, O, Dasmohapatra, S, and Tilotta, DC. "A concept for a performance‐based rating system for home resilience: ReScU." International Journal of Disaster Resilience in the Built Environment 3.2 (July 13, 2012): 148-165. Full Text

Dasmohapatra, S, and Gonzalez, RW. "Hardwood Lumber Buyer Purchase Attributes and Relationships with Suppliers." Forest Products Journal 60.3 (May 2010): 266-272. Full Text

Dasmohapatra, S. "Future marketing drivers for the forest products industry." BioResources 4.4 (November 1, 2009): 1263-1266.

Gonzalez, RW, Saloni, D, Dasmohapatra, S, and Cubbage, F. "South America: Industrial roundwood supply potential." BioResources 3.1 (July 11, 2008): 255-269.

González, R, Dasmohapatra, S, Carrero-G, O, and Saloni, D. "Area report: Venezuela." Paper360 3.4 (April 1, 2008): 50-51.

Dasmohapatra, S, and Smith, PM. "Customer value in the oriented strandboard industry." Wood and Fiber Science 40.1 (January 1, 2008): 42-54.